The Business Of Diving

Welcome to The Business of Diving—where we talk shop about the dive industry from the inside out. This is the place for bold ideas, real talk, and forward-thinking solutions to the challenges facing dive pros today. Whether it’s diver retention, mentorship, the customer experience, or rethinking the old-school retail model, you’ll find practical insights, outside-the-box strategies, and honest opinions drawn from decades in the field.

If you’re passionate about running better classes, keeping divers engaged, or building a business that thrives—this is your surface interval.