How to get more traffic to your Dive Centre's website with SEO

Get more traffic with SEO

The best way to drive targeted visitors to your dive center's site is by using search engine optimization (SEO). This involves making sure that your web pages appear in the top results when people type in relevant keywords into search engines.

In this article, we'll show you how to get more traffic from search engines like Google, Bing, Yahoo, etc.

There are several ways to optimize your website for search engines. One of the easiest methods is to use meta tags. Meta tags are HTML code that describes each page on your site. Search engines read these tags to determine what kind of content is available on your site. You should add at least one meta tag per page on your site.

Read my article about website SEO

Create a Great Title Tag for SEO

A title tag is a short description of your page that appears in search results. It helps people decide whether to click through to your page. Make sure your title tag contains relevant keywords. If you use a keyword in your title tag, you will appear more frequently in searches related to that keyword.

1. Use relevant keywords in your title tag.

2. Keep your title tag short and to the point.

3. Use capital letters sparingly in your title tag.

4. Don't stuff your title tag with too many keywords.

Write Unique Meta Descriptions to help your SEO

You should write unique meta descriptions for each page on your site. This is especially true when you’re promoting a new product or service. People who find your page via Google will see what your page is about based on the text in your meta description. 

Here’s an example of a good meta description:

"Our new service offers the quickest and most efficient way to get your product to market. We have a team of experts who will work with you to create a custom plan that fits your needs."

Adding Keywords to Images can help improve your SEO

Keywords will help your SEO

If you use images on your site, make sure to add relevant keywords to them. This will help people searching for those terms find your pages more easily. For example, let’s say you have an image on your site about “dive instruction.” Make sure to add the keywords “dive instruction” or “dive instruction in, (put your town or city)” to the image file name and the image alt text.

Consistently publishing fresh content will improve your SEO

SEO is all about helping search engines find and index your site. One of the best ways to do this is by regularly publishing fresh, relevant content. This could be in the form of blog posts, articles, infographics, or even videos. The more often you publish new content, the more likely it is that search engines will find and index your site.

Posting blogs is a great way to add new content to your website, good articles create interest, connection, interaction and can drive new business as well as improve your website' SEO. 

Read my article on how a blog can help your dive business

Submitting your sitemap to search engines regularly helps improve your SEO

A sitemap is a list of all the pages on your website. It helps search engines find and index all of your site’s content. You can create a sitemap using a tool like Once you have created your sitemap, submit it to Google Search Console and Bing Webmaster Tools.

Include Social Media links - It's powerful

Link to social media

You should include social media links on your site so that visitors can share your content with others. These links can take visitors directly to other sites where they can learn more about what you offer. For example, if you sell products on your site, you can include social media links that will take visitors to your Facebook or Twitter pages where social media posts re-enforce your products and services. You can also include social media links on your blog so that readers can share your posts with others.

Need Help? 

Running a Dive Centre is hard work and very time consuming. As an ex-dive shop owner I get it. Now you load on tons of other duties on like website and reputation management, online marketing and social media interaction, it's easy to see how things can fall between the cracks. 

Larry Wedgewood's Scuba Careers with our sister company My Webpros Digital can take the pressure off and allow you to work more on your business instead of in your business. Have a look a our solutions

Let's talk and see how we can help. 

Larry Wedgewood
Larry Wedgewood

Larry has been PADI Instructor for over 35 years, a PADI Course Director for over 25 years, and has been involved in business and information technology, and marketing for over 25 years. It's his mission to help the Scuba Diving Industry grow by educating, inspiring and supporting divers, dive instructors, and business owners with world class scuba training and business development solutions.